They had a guy on Marketplace last night talking about this who brought up two additional points:
1. Apple's OLED screens are being manufactured by Samsung. Samsung's OLED production capacity is limited and there is a limited quantity they can provide to Apple since the new Samsung flagship phones use OLED and they won't short their own products. By pricing the X high they suppress demand and avoid availability problems.
2. In consumer psychology there is something called the Compromise Effect. People tend to avoid extremes and purchase products that are neither the least nor most expensive. By having a super-premium product in the lineup above the 8, more people might buy the 8 than would do so if the 8 was the top-of-the-line offering solely because it costs less than the X, even at identical pricepoints on the 8.
When you consider that the iPhone debuted at $600, and factor in inflation and the capabilities of the X compared to the original iPhone, a thousand bucks isn't completely unreasonable. Not that I'll be buying one.
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