
Originally Posted by
onenerdykid
It's cost vs. ROI thing. When any brand launches a size run of boots from 22-32 (without the half sizes), it currently costs in the vicinity of 1.0-1.5 million Euros for just the shell and cuff lasts & molds (not including liner tooling, boot boards, grip pads, buckles, power straps, etc.). If you add half size shells to that, it would add a minimum of 600-700k Euro to that total, easily pushing things over the 2million mark, especially when everything is accounted for. These costs would have to go somewhere and they would certainly not be absorbed by the boot brand. Some people, like yourself, might pay the higher retail price, but the vast majority wouldn't. Retailers would be pissed because now they have to stock more options and manage more complexity, which is already aggravatingly difficult. Brands would hate it for the same reason. But ultimately, brands just aren't given that much CAPEX to launch ski boots with. The ROI would simply not match the cost of do it and the idea dies at the business case.
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