10 years ago I was a dyed in the wool BMW fan, loved em, owned a bunch of em and swore by them even as they burnt me (one to the point of factory buyback). Then after some time in the Volvo family I made the jump to Audi with my allroad. It has been one of the most reliable, and well-built cars I've ever owned. I got a bunch of different ones as loaners over the years and each has been consistently good with the only exception being the Q3, which I guess is fine for what it is, but I just really don't like cute utes.
I think there is a mindset that is hard to break among some that has nothing to do with the cars they've been making for the past decade (engines too far out front, timing chain tensioners, etc.), and that's understandable. Personally I think they're killing it and would have no problem buying another one.
One of my partners at work has the S7 and that thing is a an absolute hoot to drive. You could eat up a road trip really quickly in one of those.
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