Ikon Pass

[Sirshredalot]

Prices have always gone up over time, with the last chance to buy at low prices sometime in the Fall. That's the way it's been for 15+ years. Ikon hasn't changed that. The cheapest prices in early Fall,, then scare tactics to get you to buy before they go up, then they go up by $20-50, lather rinse repeat every few weeks. Then a few years ago, they started offering end of season lock in deals. But for a few bucks more, you could still wait till the Fall.

What exactly are you guys complaining about? Ikon didn't create or change this model (except last year, when there was no payment plan for the end of season deal). There's no huge penalty for waiting except if you wait till winter. But it's been that way for a long time.

I hadn't seen this pricing model before I was familiarized with Epic.

I'm used to an early season price that goes away in the fall and then a regular season pass price.

Anyhow, first world problems I guess.

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[Bunion 2020]

X-post.

I ran into an old friend who works for a Large Resort currently infested with IKON.

He could/would not give me an exact figure but agreed that the Really Big gets above $ 50.00 p/day for an IKON skier. We did not get into finer points like if they get less for days 4, 5, 6 & 7 than they do for days 1, 2 & 3. At any rate, it accounts for a lot of dough.

[hutash]

Guess I am just used to it. Mammoth has been doing it with their MVP passes for 15 years. I have had so many free ski days with MVP, MCP or IKon that I can buy a pass for ten years and never ski a day, and still come out ahead. Not that I still won't complain, it's what we do here.

[Piggity]

We go full drought every year i purchase a pass, you’re welcome for this year and sorry in advance for next season ��

[bigdude2468]

X-post.

I ran into an old friend who works for a Large Resort currently infested with IKON.

He could/would not give me an exact figure but agreed that the Really Big gets above $ 50.00 p/day for an IKON skier. We did not get into finer points like if they get less for days 4, 5, 6 & 7 than they do for days 1, 2 & 3. At any rate, it accounts for a lot of dough.

Had a conversation with a fellow skier, reasonably good friend who happens to be a partner at one of the top 10 public accounting firms. Would be highly unlikely that they don't handle the work of some of the affiliated ski areas. He said the reimbursement is based on a formula of total skier visits across all the resorts, unlimited and affiliates. Reimbursement rates change based on visits and the final numbers will not be known until season end. I am sure by now they have an idea on where this will end up. This makes sense just from the fact with IKON being brand new Alterra would not know what the utilization rate would be. Giving a flat amount per skier even on a sliding scale in a good snow year could be a disaster for Alterra. For example a local SLC skier could easily ski 15 days on the basic ($600) pass at DV, Alta /Snowbird & Brighton and then another 20 days at Solitude. At $50/day this would cost Alterra $150 above the basic price with no allowance for Solitude days. Of course there are plenty of pass holders that don't ski that much but even five days at $50 would take over 40% of Alterra's money on a basic pass. I think there is a pretty good chance a full IKON holder in the Wasatch will use 10 days elsewhere. That would still take a big chunk of Alterra revenue. Trust me, "this guy knows".

[Name Redacted]

FYI

Alterra= privately owned
Vail Resorts= publicly owned

You might never get Alterra's numbers, but Vail's are public and easily accessible.

[Shredhead]

Ikon has definitely increased our skier days. It’s no longer country club, but there’s still no lines.

[Bunion 2020]

Had a conversation with a fellow skier, reasonably good friend who happens to be a partner at one of the top 10 public accounting firms. Would be highly unlikely that they don't handle the work of some of the affiliated ski areas. He said the reimbursement is based on a formula of total skier visits across all the resorts, unlimited and affiliates. Reimbursement rates change based on visits and the final numbers will not be known until season end. I am sure by now they have an idea on where this will end up. This makes sense just from the fact with IKON being brand new Alterra would not know what the utilization rate would be. Giving a flat amount per skier even on a sliding scale in a good snow year could be a disaster for Alterra. For example a local SLC skier could easily ski 15 days on the basic ($600) pass at DV, Alta /Snowbird & Brighton and then another 20 days at Solitude. At $50/day this would cost Alterra $150 above the basic price with no allowance for Solitude days. Of course there are plenty of pass holders that don't ski that much but even five days at $50 would take over 40% of Alterra's money on a basic pass. I think there is a pretty good chance a full IKON holder in the Wasatch will use 10 days elsewhere. That would still take a big chunk of Alterra revenue. Trust me, "this guy knows".

Thanks, and I do not doubt that it is a much MUCH more complex formula than Joe skis at Snowy Mountain for a day on an IKON pass so Snowy Mountain gets X dollars for that day.

Regardless, this represents a lot of revenue for Snowy Mountain with a minimum of marketing or effort other than dealing with the new crowds and the impacts that creates. Now Snowy Mountain needs to decide if this new revenue will cannibalize season and day pass sales and if that affect works out in the end to be worth it.

[bigdude2468]

[QUOTE=shredgnar;5609347]FYI

Alterra= privately owned
Vail Resorts= publicly owned

You might never get Alterra's numbers, but Vail's are public and easily accessible.[/QYo


You won't get the numbers but even private companies need to provide audited financials to debt holders, banks etc. The access he had was not Alterra but an affiliated resort, would / could not say who it was . But even MTN (Vail) does not have to publish specific numbers just as Apple decided not to publish IPhone sales.

[Djongo Unchained]

On the first Tram of a regular Saturday in JH, 70% of riders were Ikon holders; the rest were local pass, MC, window tix, etc. per the computer at the rfid turnstile.
Full mazes by 10:15

Should have been a walk-on day.

[Benny Profane]

On a Saturday? Doubtful.

[skifishbum]

shut the fuck up benny the locals are talking
and your local sucks so no one cares
if it weren't for the icecondo garage hookup id been parked closer to silver fork than moonunit
summit had a lift line even with honeycomb open
and a lot of groms with ikon stickers on their helmets
hard for me not to like smiling groms

[TahoeJ]

Ikon has definitely increased our skier days. It’s no longer country club, but there’s still no lines.

Aspen complaints are a bit ironic considering they’re the principle party behind Alterra.

[Name Redacted]

Aspen complaints are a bit ironic considering they’re the principle party behind Alterra.

My thought exactly. How many Vail folks are bitching about EPIC?

[Benny Profane]

shut the fuck up benny the locals are talking
and your local sucks so no one cares
if it weren't for the icecondo garage hookup id been parked closer to silver fork than moonunit
summit had a lift line even with honeycomb open
and a lot of groms with ikon stickers on their helmets
hard for me not to like smiling groms

Well, I see that you're as happy and sociable as ever. Ready for your cookies and milk before bedtime?

[skifishbum]

does your waste of bandwith even ski bro?
taking an e- cant get laid left swiped tinder break tonight?
no it ,being the skiing, didn't suck yesterday
despite the ikon bunny gapers and their crotchfruit
making it a bit more difficult to get out the hwy 2 heavenly goods
fuck off I think im a local gaper

[Cocximus]

I hope the Chinese buy JH and the crusty Utah resorts. $20 AliExpress tickets FTW

[Joey Joe Joe Junior Shabadoo]

My thought exactly. How many Vail folks are bitching about EPIC?

Are you two stupid? Yeah Skico and the Crowns let all us locals vote on this shit, right?

Season Pass holders here get NOTHING from the ikon passes except more crowds, our season pass has no reciprocity with any ikon resorts. Of course Epic people don’t bitch because they get a full season pass at Vail plus the other resort days.


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[Whiteroom_Guardian]

Heard the funniest shit ever yesterday at Big Sky. Grabbing lunch at the Burrito Shack. Group of 4 Russians with heavy accent and Ikon passes in front of us ordering.

Russian Guy: "Do we get a discount with an Ikon pass?"

My buddy standing right next to him, "You should be charged EXTRA for having an Ikon pass!!!!'

Everyone in the place got a good laugh at that one.

[funkendrenchman]

Hiked out of Temerity today because the lift line was past Mushroom.

Quite the contrast to the lack of crowds on Friday at Ajax.

[TahoeJ]

Are you two stupid? Yeah Skico and the Crowns let all us locals vote on this shit, right?

Season Pass holders here get NOTHING from the ikon passes except more crowds, our season pass has no reciprocity with any ikon resorts. Of course Epic people don’t bitch because they get a full season pass at Vail plus the other resort days.


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No shit. The point was, anyone from Squaw or Aspen complaining about ikon comes off as whiney compared to other areas since our mountains joined force and then invaded everyone else. Get it?

[MarsB]

"You should be charged EXTRA for having an Ikon pass!!!!'

I may have used that line a few times for people who ask about an Epic/Ikon/MC discount.

Meanwhile, marketing has been having some fun.

[Shredhead]

That photo can’t be from Powder Mt.

[whyturn]

That photo can’t be from Powder Mt.

James peak yesterday

[Joey Joe Joe Junior Shabadoo]

No shit. The point was, anyone from Squaw or Aspen complaining about ikon comes off as whiney compared to other areas since our mountains joined force and then invaded everyone else. Get it?

I get it, but I don’t think you do. My point is anyone who thinks we come off as whiners is an idiot who doesn’t understand the situation. No one from Aspen is invading anywhere, we don’t get to use our passes anywhere else. It is all these other people that SkiCo( not Aspen locals) has invited to invade Aspen.


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