
Originally Posted by
auvgeek
It sounds tough to combat actual vs perceived function and some of those questions would get old very quickly, especially where there IS a clear answer (technically) but people have trouble wrapping their minds around it. On that note, have you considered doing an FAQ for each product on the site to cut down on the amount of email/phone calls you're getting? For example,
Schiit audio has a pretty useful (and hilarious) FAQ for each product in their line. Just an idea.
It's just part of the game, so not that it gets old, but we're just looking to get better at it. As for a FAQ/Buying type guide, definitely on the (large) list of to-dos. We sort of ran out of time this year, and we're just trying to keep up with sales, but some sort of FAQ/Product map will get rolled out next year. It will be easier to build, too, as stuff will be spelled out a bit easier within the line.

Originally Posted by
aevergreene
Do the wren 112s not sell? I want one soo bad, thats like number one on my list for next year and now its going to special order city. However, I need to special order a 191 anyways.
When you had the vicik in the lineup, in 2014, was is a top 3 seller?
Wren 112 is not a big seller. We basically keep it around for you guys, our Norwegian Distributor, and the 2-3 shops who actually order it, so next year, it will be available in a limited capacity and not part of the main ski line. It is a great ski for what it is for. It is just that the market for it is really, really small and dying more each year. We are going to build a handful of 191cm Wrens soon though.
As for the Vicik, it never made it in the top 5.

Originally Posted by
Undertow
And Scott, as the owner of 4 pairs of ON3Ps (still own the 1st gen 191 Wren) I will always be a fan and appreciate the comments you made above... I cannot imagine the frustration it must be to figure out the right lineup... And I mean this more from the consumer standpoint... It never ceases to amaze me how many times I read on this board where a poster states they love the ski, but it is +/- 2 cm wide/narrow or short/tall... I have beat the living shit out of my Viciks and have skied other boards that are 98 underfoot and I honestly have a hard time seeing that big of a difference... Yet you see people say I would love to buy the Wren, but it is 102 underfoot and am looking for a 98... If you make a 191 someone wants a 189, If you make a 189 others would buy if it is a 187... Except for very specific skis (ie - touring) I think way to many people split hairs to the N'th degree on skis...
Building a line is one of my favorite things to do, but there is definitely frustration at times. That is internally too. Our interests change over time as well, but that is part of the fun. I do think sometimes people aren't completely realistic with minor changes between skis. Functionally, the difference between 98 vs 102 underfoot, or 189cm vs 191cm, is minor in performance, but it is very large in terms of perceived function (and with so many options these days, it is already difficult to compete in this business). Right or wrong, it is what it is, so it is one element that has to play into design decisions.

Originally Posted by
TahoeJ
A 108 wren is kind of pointless - it's not going to achieve anything the 112 doesn't already. A slightly more playful directional ski with more rocker than the Wren (especially on the tails) would bring something different to the table.
Here's my take...Actual function? Similar skis. Perceived function? Different skis. A lot of people on here know that two skis, identical besides one being +4mm wider overall, will be very similar in how they ski. But as far as buying skis goes, many people aren't in the know and as such, the Wren 112 doesn't make it into a lot of conversations where people are looking for a 105-110 directional ski. It's too wide, and thus the mental gap is too far for many to view it as a viable option (even if everything else - flex, sidecut, weight, rocker - match).
Second consideration here is we are trying to stop certain models from competing with each other. Case in point, the BG and Wren 112. Very different skis, but one of our most asked ski comparison questions on the wider end. Different skis, but currently competing in the same space.
So, as performance between the two models would be very similar, what would the Wren 108 achieve over a Wren 112? Similar ski, on brand, same performance characteristics, but finally competes in the space most people are buying in? Easy answer - more sales.

Originally Posted by
TahoeJ
I'm in too. Let's do this. 106-108 RES with stock flex sounds sweet. Scott, how many do we need to get this done? I'm heading up your way later this season so I will drop by the shop and harass you in person if need be. ;-)
12 pairs per length.
Seriously, this can’t turn into yet another ON3P thread....
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