Does the club fitter match the lie to a golfer's current usually OTT swing or is using the feedback provided by a flatter lie to change the swing something the golfer is willing to tolerate for the sake of improvement?
Many golfers put little or no real, effective effort into changing their swings or improving their game in any substantial way so the clubfitter is going set the clubs up upright so they aren't any worse w new clubs.
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