Anybody else remember Lorde?
Or Grimes?
Yeah. That's what I thought.
There is a high probability that B. E. will burn bright and fade away just as quickly.
I mean even M.I.A. isn't that relevant anymore (and is Lady Gaga really relevant these days?).
The way that popular music is these days, very few artists are going for long-term longevity like OG artists like R.E.M., The Rolling Stones, Radiohead, Madonna (though I'm not so sure that she's still relevant), Janet Jackson (though I'm not so sure that she's still relevant), but you get the gist.
I feel that the attention span of the music consumer these days is really short. I work with a lot of "kids" in their 20s (they are my co-workers and by proxy my peers) and I don't think any of them buy albums. They listen to everything on Spotify and tend to be more single oriented, whereas my old ass is album oriented; it's a short-attention span world we live in dedicated to quick hits and fast fixes.
That said, I remember seeing posters for her first song all over "post no bills" walls in downtown Oakland a few years ago and they were cool looking. Her videos are cool, too.
Also, y'all have to remember that we're in that phase of pop culture journalism where every media outlet is trying to discover and break the next big thing. A good chunk of artists that break on the Webz, get signed, and release a few albums have a relatively short career.
Here's to hoping she's on the track that Splat outlined, albeit minus the drug dealers and nefarious distractions...

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