It’s either love ’em or hate ’em. People who nowadays still drive a T2, T3, T4, you name ‘em – those vans that we used to have until the 2000s – most of them are enthusiasts that run these vehicles in perfect weather conditions. Those are people who are hardcore fans for this segment, but they’re just too few to justify making a new version of this only for this market.
The second problem is currently we make those vans in Europe, and even with the rising dollar and weaker Euro share, it is not enough units to make up for a reasonable price. We are selling vans, very well-equipped vans with four-wheel-drive, with kitchenette, with everything that you want for prices of $50,000 and up, which is not where the market here is, or where the camping market is. There is an RV market, true, but those RVs are much larger in size than what we currently offer.
Let’s say you’re taking your average camper van and you’re going to Italy, take a U.S. van, you wouldn’t be able to access all these little alleys, these streets that they have – you would be stuck. So you need something compact in order to get where you want to go. Over here, where everything is accessible, even for large RVs, there is just not this demand. Therefore, people in the majority would rather go for something bigger, if they’re looking for RVs.
Buhlmann went on to explain that VW is aware people love vans in the US, but they’d need to sell 200,000 units to make it worthwhile, economically. Because of their small market share, VW doesn’t think they can do it. Ford can sell boatloads of Transit vans, for example, but they’re one of the Big Three, so they can sell a ton of anything they make. VW has to be more selective.
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