People like Musk because he's a visionary. His business model might not be one to emulate, because as you rightly pointed out, he has lost plenty of money, BUT he is instrumental in bringing us products some of us have been craving. Just like the new Tesla is supposedly going to have AWD. After seeing a Tesla in a showroom, I REALLY want one. If they come out with an affordable AWD electric car, then rock on! Who else is doing that? Nobody. Tesla's the only company who's brought us any all-electric car remotely as usable as the Model S. I'm pretty sure he's going with the loss-leader model. Who knows, it might work out great for Tesla in the end if they end up getting some legit market saturation. There's a reason other car companies and dealer associations are so pissed off at him.
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