A lot of times you can thank China for this vanity sizing thing. I remember this specifically in the case for motorcycle gloves for instance. A company shops around suppliers, pricing out how much it cost for a small, med, large, etc.
A lot of times a company will get tricky and just make their medium a small and still call it a medium. I remember sizing people one year in particular for gloves, "I'm a large." "Oh, you're gonna need an XXL."
May not be every time, but it happens.
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