I never entertained using the service as
1. It sounded too good to be true
2. I read a number of articles talking about the app not working when people got to the theater.
3. right now, 2 of the 4 first-run theaters in Reno charge $5 for movies before 6pm and $9 for movies after 6. On average, especially during the winter, I usually only see 1 or 2 movies a month, so that puts me at the same cost as the original $9.95 pricing.
4. I just went on the Movie Pass website, which, btw, is wonky as fuck on my Android tablet, and they don't even accept the service in Reno, so it's a moot point for me.
5. I am an anal-ass moviegoer in that I never buy concessions or eat during a movie. Personally, if I was saving that much money on a ticket, I sure as hell wouldn't be buying overpriced concessions, I'd put the savings toward something like ski equipment or to go to a live show. :)
6. Since I am such a film nerd, my folks send me a Cinemark gift card at Christmas and on my birthday, so I am covered, for the most part, locally. If I visit another theater it is usually a small art-house in Grass Valley or Sacramento or, in the rare case, Oakland and SF, theaters which are not part of the MoviePass network.
Some of the stories on the Webz right now seem to be forecasting the demise of the company...
https://www.forbes.com/sites/jamos/2.../#7cf021b01aa3
All of that said, if you live in a major metropolitan area that has a number of theaters which accept the service and your typical movie ticket price is $15, it makes sense (the only friends of mine who use the service just happen to live in LA, such as yourself. :) ).
I wonder if anybody has done a study to see if MoviePass participating theaters see a jump in concession sales or if there is a way to track whether or not MoviePass users typically spend the money they are saving on food and bev?
If theaters are blocking the service, there has to be a reason behind it.