Originally Posted by
GreenRun
This argument about comparing Squaw to other resorts honestly makes no sense.
Tier 1 resorts such as Squaw have many reasons for higher pass prices. The operating costs of large resorts are a lot higher than smaller resorts such as Alpine, Mt. Rose and Kirkwood. Your paying for access to all the infrastructure, more electrical drain for lifts and employees.
When you're comparing the Squaw pass price of ~$1300, you can't compare Squaw's price to Alpine or Rose. It's just apples to oranges. It's like comparing fat chicks to thin hot chicks, they might both be fun to ride but at the end of the day, we all want to be with the hot thin chicks :)
Squaw is 2x the size of Alpine, 3x the size of Rose. More lifts, more bars and just a better mountain.
When comparing Squaw prices you need to look at the below season pass prices. These are the resorts that Squaw views as competition.
Aspen - $1,579
Jackson $ 1,595
Whistler - $1,329
Snowbird - $1,250
Sun Valley - $1,950
Telluride - $1,375
Mammoth - $1,500 (unless you got in on the MVP)
The lower price season pass model that kicked in a few years back (Winter Park was first to do it at a trade show in Denver) was in response to declining tickets sale numbers due to economic factors following 9/11. A bunch of resorts that tried the lower price model have realized that the cost/benefits don't add up and they have raised their prices back up. For example, Mammoth had lowered their prices just to raise them a couple years later. Vail resorts lowered their prices and added more black out dates. So you can find a cheap deal but if the 'day of days' come during your black out dates you'll be bummed.
Those of you that think large mountain resorts are killing it and making a ton of money on lift ticket sales when compared to operating costs, honestly don't know shit about the cost of mountain opps.
The big issue here is long term sustainability of the industry. For example, most CO resorts are now charging a daily fee for parking. This really kills me! How can a family of 4 go on vacation when it's going to cost them 300 a day just for tickets. Resorts need to think about pass prices in an entirely different way, in a way that drives long term growth while taking care of the core audience - the local population. One idea could be a locals only pass where residents that are with in a specific zip code receive deep discounts. I'm not sure of the ideal solution but the current pricing modes just suck for everyone...
The bottom line - No Skiers = No Ski Resorts