Why do you think the stock price will be up in a year? Seriously. There is no guarantee sales or margin will go up. They are fucking this up and pissing customers off, when they report a serious drop in pass renewals the stock will likely go down. Fuck, it’s likely going to go down in anticipation of lower returning sales.
Also, there are restrictions on executives selling and buying stock and they are required to disclose the sale/purchase in a scheduled manner.
https://finance.yahoo.com/quote/MTN/...-transactions/
Vail clearly does compete on price and value. It’s fucking luxury recreation; if they price it past perceived value people won’t buy it. I’m guessing a lot of families who are split on skiing vs beach for Christmas vacation will be choosing Cabo next year.
Do you really think the executives are just hanging out in Denver right now laughing and smoking cigars while counting their cash?