
Originally Posted by
The Suit
Quite a few of you have expressed some interest in helping, so here's what I'm trying to figure out.
Hopefully you've noticed that we're trying to build up TGR TV, which is the area of tetongravity.com where we serve up TGR-produced streaming video clips. "This Show Socks" is our first attempt to produce content specifically for online distribution.
It's been fun, and we've steadily increased video views since TGR TV launched this summer, but I am concerned that we may be swimming against the tide by focusing so much internal energy on TGR TV. Most of the recent online successes (YouTube, MySpace, FaceBook, etc.) are more participatory - website visitors talking to each other, rather than the website hosts talking to their visitors.
When I look at alexa rankings for ski-focused websites, it seems that the ones with the highest rankings tend to have vibrant user forums. In fact, I have a hard time finding action-sports sites that outrank tetongravity.com. Surfline.com is one. Outsidemag.com is another, but it's aggregated with all of away.com, so I doubt that's an apples-to-apples comparison. I haven't checked all the sites mentioned so far in this thread, but of the ones I've looked at, mtbr.com is the only one with a high ranking.
So the hypothesis I'm trying to test is this: The most successful action-sports oriented websites are those on which visitors are encouraged to participate and interact with each other, rather than simply "consume" site-produced content.
You guys are (mostly) pretty smart - whaddaya think?
Like Tacoma said, beginnertriathelete.com has a very active community, very similar to TGR. Their TR's consist more of pictures of new $3000 tri-bikes and pics of people running,swimming, and biking but again there is a lot of sharing of ideas, get togethers, etc I've run with people from there from time to time. So, long way of saying I agree with your hypothesis. I tend to be more active at a site that has a community where there is a good amount of participation both on line and in person.
Good Luck,
Jay
Five minutes into the drive and you're already driving me crazy...
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