I have an Idea.
First, I have to say that you guys are doing a GREAT job. That being said, I pretty much never purchase anything, regardless of the price/discount, due to the fact that shipping and handling usually kills the lure of the desireable price. I can say that I have NOT pulled the trigger on at least ten items in the last few weeks as a result of this fact.
My IDEA:
What would the feasability be of keeping a customer 'shopping cart', and only ship when a certain weight or shipping total is reached?
Or do y'all operate like Amazon, with many potential shipping origination locations? (and handling fee structures)
If you are under one roof, holding inventory, I would propose that you hold on to a pre-determined amount of sold product for the customer, until the shipping cost becomes a reasonable component to the transaction. I cannot even begin to stress how much more I would personally buy if shipping was not a prohibitive (?) cost factor. And I don't mean $100 more in personal buys, I am talking $1000's in personal sales over time.
If my Idea is naive, please ignore, and deride. If it is possible, please research the possibility.
And if any other mags feel the same, PLEASE chime in!
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