OK Everybody: It's on! Next year's POWDER

[bossass]

I've been biting my tongue on this one for a while amidst the complaints about this year's POWDER. Make sure you support it, cause it's gonna blow the doors off everything. Surfer's Journal and Frequency were used as models during planning. This isn't just a bigger version of Powder. It's more photos, and more and longer stories.

1/21/04

FOR IMMEDIATE RELEASE:


POWDER MAGAZINE UNVEILS NEW DESIGN;
ANNOUNCES EDITORIAL STAFF CHANGES

Larger format, improved paper quality highlight changes for 2004;
Steve Metcalf exits title, search underway for successor


DANA POINT (CA) -- POWDER, the voice of dedicated skiers since 1972, continues to set the bar for ski journalism with the decision to go to an oversized format with greatly improved paper quality in 2004, it was announced today by Josh Weis, Associate Publisher. The magazine will unveil the prototype for a redesigned format at the 2004 SIA show in Las Vegas, January 26-29.

“Our new format will allow us to improve on the visual and literary message we’ve been delivering to our readers for the last 32 years,” said Weis, an eight-year veteran of Powder. “An editorial direction focusing on more in-depth features, combined with the larger size and better quality paper stock will provide a tremendous showcase for what is already considered the best ski photography in the business.”

In other news, POWDER has announced that Steve Metcalf, the Editor of the magazine for the past two seasons, has stepped down after accepting a full time position as the sales and marketing director of Wilderness Tours, a whitewater and family resort located outside Ottawa, Ontario. Senior Editor Derek Taylor has been named the interim editor.

“Obviously, this is a huge move for me,” Metcalf says. “Being the Editor of POWDER was an incredible honor and a fantastic experience. While I’m sad to leave, I’m excited to move back to the verdant Ottawa Valley.” Metcalf’s voice and enthusiasm will continue to be a part of Powder’s exciting new publishing frontier.

[FreakofSnow]

KICK ASS[/cartman]

[Canuk]

Thats awesome. I am excited to see the new and improved mag.

[tuffy109]

fuck yeah!

[Buster Highmen]

Geez. This is great, ejactulately what I meant. I gotta write more Letters To The Editor.

[grrrr]

Props to you, Metcalf, Taylor, et al.

Lookin forward to seeing it.

[bossass]

Yes, props to all the boys at Powder. It is all their vision. It was born the week before thanksgiving in LCC. Props to Metcalf, Carlsen, Taylor, Fox, Reddick and Weis.

I don't want to quote anything, but it will most likely cost a bit more. But think about Surfer's Journal, Frequency and Alpinist: all these mags are worthy of a higher cover price. The new Powder will be visually stunning and extremely worthy of the coffee table in the room you only use when company comes over. It will be even more collectable now. If any of you are at SIA next week stop by the Powder booth and check out the prototype.

[phUnk]

Didn't see any mention of "Includes Additional BakerBoy" or "Now With 50% More phUnk"

[BakerBoy]

Sounds like a lot of peoples complaints are starting to get answered -- new sub service, bigger beefier mag, etc... Hopefully everything works out great, and I'm looking forward to seeing it!

See you in Vegas

[CS]

Very cool to hear. Props to all involved.
I guess I will renew my subscription now.

[meatdrink9]

Nice work guys.

[Platinum Pete]

Will there be more or fewer issues?
How will the more formal presentation affect the editorial voice? I can see how the features and some of the sections will be better off in this new format, but the humor of the gear reviews, KIR, Earmuffs, etc. might not jive.
Also, how do the folks at AXIS and Freeze feel about the Powder's new style?

Any feedback from advertisers? I imagine they'd love it from a value perspective, but it might make them take a different approach - the same ad from Skiing Mag won't fit in as well in the new Powder.

[p-tex]

Very cool and props to the whole staff. Take that Freeskier!!

Also, guess I'd better send in that renewal card right now while the advertised rate is low.

[iceman]

This is great news, but I'm a little puzzled that Stevie didn't want to stick around for the upgrades. Oh well, it's still good news.

[Woodsy]

upon viewing said prototype smuggled to me by SIA attnedees, I may actually re-subscribe.

good directiion, good luck & may the interim be the permanant.

[DINMS]

All take that editor position....

[powstash]

Originally posted by bossass


I don't want to quote anything, but it will most likely cost a bit more. But think about Surfer's Journal, Frequency and Alpinist: all these mags are worthy of a higher cover price. .

Glad my subscription is good through 2006.(although I'd pay if the quality is there) Wild that this is being released now. I was just telling a buddy that if POWDER doesn't change soon, I'll let the subscription lapse in 2006. If it's anything near Frequency, put me down for another 15 years.

Will stop by at SIA

[Buster Highmen]

Originally posted by DINMS
All take that editor position....

Not with your spelling capabilities.

[DINMS]

Joke buster? Maybe? Yeah. *nods*

[tonghands]

.

[MacDaddy]

will the "new and improved" version be included/honored in our existing 4 year subscriptions?

[gonzo]

Kick ass!


One vote for DINMS for a guest editor spot.

[Alkasquawlik]

Originally posted by phUnk
Didn't see any mention of "Includes Additional BakerBoy" or "Now With 50% More phUnk"

Isn't 50% of nothing still nothing. Sorry, couldn't resist the temptation.

Glad to hear about the new changes.

[AntiSoCalSkier]

Originally posted by DINMS
Joke buster? Maybe? Yeah. *nods*

I think Buster just got trolled by DINMS!

Congratulations on the new format/editor/everything! Does this mean bossass gets to move up to KD's position?

[Flash]

Schweet. Now if I can just get it delivered on time and on a semi-regular basis.

Props to the guys and gals at Powder.