Why SKI magazine rules (a Powder Magazine criticism)

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I got a great idea! Let Hottate be guest editor for an Issue! we'll call it the "hater issue" HATE HATE HATE

You and I could do a dueling banjos over speedos and thongs in the apre hot tub.

[splat]

Couldn't be any worse than the cocksucking editor at SKI who totally ripped me off for a story last year and gave it to his bud after I did all the leg work.

That polesmoker's name is Greg Ditrinco.

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Couldn't be any worse than the cocksucking editor at SKI who totally ripped me off for a story last year and gave it to his bud after I did all the leg work.

That polesmoker's name is Greg Ditrinco.

That sucks.

[mtbakerskier]

This is true, and this explains why you get Ski and Skiing for free. The problem with that model is, if it's free, how do you convince the advertisers the people they are selling are actually reading the magazine? Non-endemics don't care, because their advertising is handled by agencies who merely need to justify their buys, not actually sell more product. I've always contended that our readership drinks ten times more than Ski's. Problem is the agency for Jack Daniels couldn't care less.

Thats exactly why certain new magazines are using the "Journal" format. Sell enough Ad's to pay your big costs, and then generate revenue from SUBSCRIBERS. Wich is prety much the exact oposite of what traditional mags do. However, it isnt exactly easy to convince people to pay $15.00 on the newsstand for one issue, or pny up to a one year subscription for say $60.00