Anonymity Can Wreak Havoc in a Community
Anonymity is a double-edged sword when it comes to an online community. While anonymity may allow people to feel more free and disinhibited to discuss otherwise embarrassing or stigmatizing topics, it can also be a community’s biggest enemy. Anonymity allows people to hide behind their computers while saying whatever they want with little ramification. Psychologists know that online community is far more disinhibited than face-to-face communications.1, 2, 3 Pair that disinhibition with anonymity and you have a recipe for potential disaster.
Some websites have discovered fairly innovative ways to allow for anonymity, but still filter out the disinhibited negative behaviors that often come with it. Slashdot, an old technology community weblog, has long had a moderation system that allows registered users to vote on the quality of comments in an article. So even if a user chooses to post something anonymously (for whatever reasons), that comment may still be considered of sufficient quality to be read by others.
Pseudonymity—anonymity that hides a person behind an online persona via a username—is common online. Many internet users have a number of different identities they use online, to allow them to explore different aspects of their persona, interests or hobbies. But pseudonymity is also the key to membership systems as well, as it allows members of the community to learn to identify other members they like or dislike based upon their behaviors and personality. Pseudononymous systems strike a balance between people’s needs to obscure their identities online, while still allowing them to build reputations in those usernames. These systems have been shown to work very well for an online community.
People build reputations in their usernames, and so their reputation becomes something they value and want to protect. Members who have an investment in something within your community are far less likely to blow that investment through inappropriate, negative behavior.
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