Hestra Gloves Welcomes Seth Morrison to their International Team
March 1, 2006—Hestra Gloves is pleased to announce the introduction of big mountain skier Seth Morrison to the Hestra International Team. Morrison will use and promote Hestra ski gloves that he fondly remarks as being “the best fitting gloves” he’s ever had.
“This is the right move for me. I fully believe in the product Hestra delivers. There is not a better glove out there,” comments Morrison.
Morrison will be featured in a new advertising campaign highlighting his international skiing experiences wearing Hestra gloves. “We are extremely excited to have a colorful professional skier like Seth onboard. Just like Seth likes to push himself when skiing, Hestra is constantly striving to reach a new plateau in fit, form, and function of our gloves. Seth will help develop new products and help create a new image for Hestra Gloves,” commented Melanie Steinberg, Team Manager for Hestra USA.
Be on the lookout for Hestra to rise out of the shadows of the ski industry next season with new products and new features.
Hestra Gloves was formed in 1936 in Hestra, Sweden to provide gloves for lumberjacks who needed wear-resistant, durable gloves. Soon after that, as the sport of skiing became more popular, they turned their focus to creating gloves for warmth, and water resistance as well as durability. Hestra Gloves still designs and tests their gloves in Sweden.
Hestra Gloves are sold through specialty ski and sporting goods stores throughout the U.S. For the retailer closest to you, or to receive a catalog, contact Melanie Steinberg at Hestra Gloves, 420 Corporate Circle, Suite M, Golden, CO 80401. Telephone 303.984.9969 (toll-free 888.939.9969); e-mail: info@hestrausa.com; Web site: www.hestrausa.com.
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