In being involved looking into a program to insure some high risk folks for sky diving, wing suits, and BASE, we found that in the commercial markets, the break even point was the athlete had to die under four years of buying the policy to see any return on the premium. Much longer timeline if all action sports were excluded. That was awhile ago though so might be different now.
So basically, it was put money in a savings account and make good choices for those participating in those activities.
If their sponsors (ironically, the one who gives you wings), wanted to do something at a corporate level for their athletes, we had some better options but the sponsor didn’t want to take on the cost and provide coverage.
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