The whole janky idea looks like it was started to suck up some investor money.
1. Come up with an idea after a day of skiing to make a great new lighter AT binding
2. After coming up with several ideas, go with the out furthest out in left field that has the heel piece that draws them in but no idea what to do up front, so wing it.
3. Hire inexpensive graphics guy/gal from India to create smooth video and sheet graphics.
4. Start gofundme to tease some money into the pot.
5. Hunt for someone to drop serious coin into your development phase.
6. Pay salaries, fuck around in the design studio, release some updates, more gofundme monies, announce difficulties getting to end product and shut down.

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