
Originally Posted by
ghosthop
Branca nailed their marketing to bartenders, the challenge coin thing got completely out of hand. But I’m not a big fan of clubs for the sake of exclusivity.
There are plenty of fernets out there, Angelico from Switzerland is my favorite. It’s worth noting that the umbrella brand that markets Angelica, Tempus Fugit, have an excellent portfolio of esoteric spirits. Vallet from Mexico is my go-to if I’m being offered a shot because its pour cost is cheaper than Branca and I find it to be much more palatable. Honorable mentions go to a Scandi Fernet that I’m blanking on right now and Luxardo’s Fernet.
Yeah they did with the marketing. I remember seeing a coin at a great cocktail bar that doesn't exist anymore and was like what the fuck is that while the two bartenders set on getting to know each other over a shot of Fernet Branca.

Originally Posted by
Supermoon
Campari is definitely one I want to like more than I do.
Campari is so nice. Maybe just pair it with more gin?
I still call it The Jake.
Bookmarks