Ski company woes...the demise of a good thing.

[AltaPowderDaze]

The Fall of Tua skis



Here's to hoping all goes well for PM Gear for 2005 and the years to come. I'd sure like to see what products come out of there in the future. Same goes for DB.

His was a very unfortunate decision. Consumers don’t care if you make skis in your garage, all they look at is what they see on the wall in stores, on snow, and in the reviews. They want to see cool new stuff. Cool new stuff that we should have been investing in.

The old factory was too big and old and a bit inefficient, but we’d made it work for a long time and could continue to do so until the time was right for a move. I think it was a decision to make a good impression on—I don’t know who—maybe his investors and distributors. But the only thing that really matters to investors is the bottom line, and the only thing that really matters to distributors are good skis shipped on time. No one cares about factories.

[Core Shot]

Good read.
I had a pair of toute Neige before the tails delammed. Decent ski but wayy to skinny.
After that, I went back to mounting alpine skis for tele.

Interesting how the new guy refused to 1) make fat skis 2) make new molds and 3) blew tons of money on a new factory.

I bet someone could buy the Tua name and make a decent fat tele ski in their garage and do quite well. Too much overhead and marketing BS and not enough quality ski production killed them. They have been crushed in recent years by the development of the burly monster tele ski.