The people buying off politicians so they can continue business as usual want you to be concerned about your and others carbon footprint on the micro level:
"
Another heralded environmental advertising campaign, launched three decades later in 2000, also
won a laudatory advertising award(opens in a new tab), a “Gold Effie.” The campaign impressed upon the American public that a different type of pollution,
heat-trapping carbon pollution(opens in a new tab), is also your problem, not the problem of companies drilling deep into the Earth for, and then selling, carbonaceous fuels refined from ancient, decomposed creatures. British Petroleum, the second largest non-state owned oil company in the world, with
18,700 gas and service stations worldwide(opens in a new tab), hired the public relations professionals Ogilvy & Mather to promote the slant that climate change is not the fault of an oil giant, but that of individuals.
It’s here that British Petroleum, or BP, first promoted and soon successfully popularized the term “carbon footprint" in the early aughts. The company unveiled its “carbon footprint calculator” in 2004 so one could assess how their normal daily life — going to work, buying food, and (gasp) traveling — is largely responsible for heating the globe.
A decade and a half later, “carbon footprint” is everywhere. The U.S. Environmental Protection Agency
has a carbon calculator(opens in a new tab). The
New York Times has a
guide on “How to Reduce Your Carbon Footprint.”(opens in a new tab) Mashable published a story in 2019 entitled
“How to shrink your carbon footprint when you travel.”(opens in a new tab) Outdoorsy brands
love the term(opens in a new tab).
“This is one of the most successful, deceptive PR campaigns maybe ever,” said Benjamin Franta, who researches law and history of science as a J.D.-Ph.D. student at Stanford Law School. ""
https://mashable.com/feature/carbon-footprint-pr-campaign-sham
The rivers and air got cleaned up when the government passed the Clean Air and Water Acts, not when some people in the suburbs changed their consumption habits.
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