http://skiingbusiness.com/18417/feat...s-responsible/
Andreas's comments are very interesting
"I think we can try to mediate humbleness for the mountains and encourage people to educate themselves in general mountain sense. I think most of this can come from the media (films, magazines, etc.) that the industry is sponsoring. And I think we should stop supporting media that is showing disrespect towards the mountains. As an example it’s not really cool to out-ski an avalanche and then scream how cool that was. Instead maybe we should see it (and communicate it) as a mistake made and celebrate that we survived our own stupidity. "
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