The first rule is to go with what you like. I have Omega, Breitling and Rolex, and only bought what I lusted after. The only watches with serious resale value are Rolex, Audemars and Patek, so unless you come up with some strange unicorn (MAYBE a 007 Omega), it's all for your personal pleasure.
I have the Omega 300M with non-wave dial that I lusted after for a while:, with its boibrant blue, but as always, YMMV.
I really wanted a Tudor Pelagos, but when I tried it on it was waaaaay too thick for a non-chrono. They've come out with a thinner one since, but, as usual, prices are high with the new model.
The other issue is the fit - how do they work for your wrist? Do you want rubber, leather or metal band. SS or two tone, +++
Both Omega and Tudor (and Breitling and many others) make great watches in the mid price catagory. I would stay away from Tag as they are substandard, and after a couple of years look like crap.
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