"Burn before you Turn"

**MacDaddy** · 02-22-2005, 06:36 PM

legalize it! all ready!

**freshie247** · 02-22-2005, 06:38 PM

Yah Mon,Leave no turn un-stoned.$50 for that thing!I most definately wouldn't want to carry that thing around in my coat.

**Duder** · 02-22-2005, 06:41 PM

Originally Posted by bcrider

Hi Duder,
Just curious if you think alcohol is bullshit as well and if you feel the same about this type of marketing towards alcohol?

Well, Alcohol and Marijuana are a bit different in their nature and in social acceptance. I don't drink or smoke when I ride.

I think snowboards and skis that have Bud Light or Red Hook Ales advertised on them are bullshit.

Could you give me some examples of marketing schemes that promote alcohol?

**Bud Green** · 02-22-2005, 06:42 PM

I forgot what I was going to write.

**slim** · 02-22-2005, 06:44 PM

Originally Posted by bcrider

Hi Duder,
Just curious if you think alcohol is bullshit as well and if you feel the same about this type of marketing towards alcohol?

Right or wrong and all politics put aside: Pot is still an illegal substance where as booze is not.

**splat** · 02-22-2005, 06:46 PM

Originally Posted by powstash

Who said anything about before?

As a non-burn kinda guy, I was blown away that Burton makes these and that people buy them like mad - I mean they fly outta here faster than hot-cakes. Unreal.

Does backcountry, burton, or patagucci support initiatives for de-felonization or legalization?

If they don't they should, considering they are supplying the makings of a paraphenalia bust.

**John Ashcroft** · 02-22-2005, 06:48 PM

Oh, trust me, I'm watching all of this. Keep chatting it up you little stoner hippies! You think Tommy Chong got a bad deal? You haven't seen anything yet.

**bcrider** · 02-22-2005, 06:57 PM

Originally Posted by Duder

Could you give me some examples of marketing schemes that promote alcohol?

Not so much the marketing schemes but the social acceptance. Americans love to drink alcohol. Many combine it with recreational activities such as skiing and some even promote the drunkerdness (saucer boy) as part of their image. When alcohol is promoted it’s portrayed as cool, when MJ is promoted, people just think they are a bunch of stoners.

To put it in you own words…its bullshit.

Our society is extremely hypocritical for allowing alcohol to be legal and MJ to be illegal. It’s ludicrous...but very typical.

**MacDaddy** · 02-22-2005, 07:01 PM

I think its bullshit that BC.com put that in the slowboarding section.

come on! skiers burn too!

**bcrider** · 02-22-2005, 07:04 PM

Originally Posted by slim

Right or wrong and all politics put aside: Pot is still an illegal substance where as booze is not.

correct!
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which if TFB.

**Alberto Gonzales** · 02-22-2005, 07:08 PM

Originally Posted by John Ashcroft

Oh, trust me, I'm watching all of this.

No you're not Johnny Boy. I am.

**elevens** · 02-22-2005, 07:10 PM

No turn left unstoned

**optics** · 02-22-2005, 07:13 PM

Originally Posted by bcrider

some even promote the drunkerdness (saucer boy) as part of their image. When alcohol is promoted it’s portrayed as cool, when MJ is promoted, people just think they are a bunch of stoners.

You're not serious, are you?

You see saucer boy and selling "420 kits" as analagous? You think saucer boy's persona sells jack? It's parody, for fuck's sake.

The legalization issue is a totally separate issue from the bad marketing discussion.

**Sphinx** · 02-22-2005, 07:14 PM

I don't smoke, but I know plenty of skiers who do. I don't judge them for it.

Patagonia has a long history of using double entendres in their ads, anyone remember the 'sole of the sport' ad with Carl Skoog's wrinkled feet?

The backcountry.com item made me burst out laughing.

When it comes to legalizing pot, I see it as similar to the (controversial) drinking age. Few people follow the law, and the law is pretty arbitrary. The line has to be drawn somewhere, and for various reasons it was decided that people under 21 shouldn't drink, and pot should be illegal. Though I might disagree with the law, I can see how it came about. Fine.

The ads that bug me the most are those selling SUVs and/or alcohol in skiing/climbing magazines.

**skiHOG** · 02-22-2005, 07:17 PM

I don't care if it's legal or not, I'm still gonna do it and I don't need any "420 kit" or ski attire/gear to help me do it. I'm not out to advertise that shit.

**ScottG** · 02-22-2005, 07:22 PM

Originally Posted by Alberto Gonzales

No you're not Johnny Boy. I am.

Welcome to the board JONG!!

Hows about a no holds barred fight to the death with Ashcroft?

**char** · 02-22-2005, 07:25 PM

Originally Posted by Duder

Well, Alcohol and Marijuana are a bit different in their nature and in social acceptance. I don't drink or smoke when I ride.

Huh? Have you seen the stats on how many Americans admit to smoking? Right up there with alcohol.

Funny ad though, I've got to hand it to the marketing department at Patagonia.

**MacDaddy** · 02-22-2005, 07:38 PM

Originally Posted by char

I've got to hand it to the marketing department at Patagonia.

Absolutely, look we are talking about them, when most likely we would talking about huckneck... or something core.

**bcrider** · 02-22-2005, 08:51 PM

You’re 100% right optics…I was just picking on saucer boy to get your attention.

The legalization and acceptance are different thing then the marketing…

**Dexter Rutecki** · 02-23-2005, 02:05 AM

Originally Posted by elevens

No turn left unstoned

If that ain't their slogan, they chunked.

**Svengali** · 02-23-2005, 05:21 AM

Up here in AK, We've got the Biggest Mountains and the Highest Herb Usage per Capita!

----
--There is a movement by Alaska's Conservative Administration to recriminalize possession though!

You thought AKPM showed "improvements" when he had his first beer, wait until he's been Herbalized!!!!!

**subtle plague** · 02-23-2005, 06:18 AM

this thread grows faster than a hemp plant .

**homerjay** · 02-23-2005, 10:04 AM

What ever happened to using a goggle bag? They're free!

**Dirk Diggler** · 02-23-2005, 10:06 AM

Originally Posted by char

Huh? Have you seen the stats on how many Americans admit to smoking? Right up there with alcohol.

Would hate to see these stats for CO mountain towns. Alcohol wouldn't stand a chance.

**powstash** · 02-23-2005, 10:50 AM

Originally Posted by ScottG

Hows about a no holds barred fight to the death with Ashcroft?

Oh yea, celebrity death match between Ashcroft and Gonzales.

What's funny about the timing of this thread is that we were just talking about not doing any more print ads but seeing the stink made about this thread makes me re-consider our ad contract. This begs the question of how close to the edge does a marketer need to go in order to get your attention, to have you remember their ad? We went near the edge, and someone took notice. Irresponsible? or Effective?

We've gotten hate mail before on the 420 kit and Burton's "official" response is that it's a tool kit. But they won't tell you what type of tools. Selling over 2000+ of those in less than a year is the supply/demand of the marketplace.

Thread: "Burn before you Turn"

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