Pat Keane, a cackling Tahoe-area writer who answers to "Splat," probably is at the farthest edge of the ski-making revolution. Two years ago he polled his pals online, asking them for the specs of their dream ski. Then he built it himself. The result: the Bro Model, a 188-centimeter stick (125 millimeters at the tip, 99 mm underfoot and 114 mm at the tail) with an aspen and fir core and super-wide edges built in a snowboard factory near Lake Tahoe.
"This is the future business model. No, seriously, some dude just told me that," said Keane, whose business card reads "Chief Dirtbag" of his company PM Gear. "I let the customers design the skis, design the graphic and let them do all the marketing."
Keane, who sneaked his sticks into the SIA trade show on a guerrilla marketing mission, joins small- batch companies such as Line, 4Frnt, Armada, Ninthward, AK and Liberty in feeding a new school of skiers who want skis for rails, skis for landing giant cliffs backward and skis that represent their individual passion for playing in the snow.
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