Sunshine Posts

[astralboy15]

Was about to post this. You win. Thought it was a good read though.

[Canada1]

I must admit that I have only had season passes at 7 resorts over the years. I have always found the patrollers to be an extension of the mountain. They looked at the mountain as them. So, an employee at said mountain would refer to the mountain as his. It seems a culture of management versus employee developed at Sunshine. The best part of the Powder magazine article(besides the pillow line shot) is the comment that the focus is off the skiing and onto the litigation right now.

The fact that this occurred is the responsibility of mis-management and ownership.

It will be interesting to see how this plays out on behalf of the employees. It will be interesting to see how it plays out in terms of skier visits.

I unfortunately think it will not have a dramatic affect. Most locals will buy there because it is convenient. Most tourists are weekend warriors that don't have a clue about any of this.

I wish the patrollers well. In particular the kid that stopped a bunch of out of bounds skiers and lost his job over the course of the next few weeks. Seems like a really raw deal for a guy that was making an effort to do his job.

I hope young scurfield understands the lives he has affected by his choice that day. I suspect he has never known what it is like to be hungry. I suspect he has never known how important a pay check can be to an individual and a family. I have never met him, but I hope his father has spoken to him about the responsibilities of leadership.

Vibes to the employees.

[AlexC]

SOCIAL MEDIA COMMUNITY COORDINATOR
Department: Sales and Marketing
Location: Calgary office
Closing date for applications: July 22
...
This position is based primarily at the Calgary office.

For a ski resort, the primary purpose of social media should be to showcase the ski experience. Therefore, the social media coordinator should be based at the ski hill so they can get out easily and take pictures, produce video and more on a daily basis – not be holed up in an office in Calgary regurgitating the corporate line.

[MadPatSki]

I have never met him, but I hope his father has spoken to him about the responsibilities of leadership.

If he would have, all this mess would have never happened. Stupidity from one generation to the next. Ah, to be born in the privileges families.

[bennettc14]

I just saw this article in Powdermag but I guess I missed the original threads. Never skied there and now never will, the ownership sounds exactly like the people I don't want to have my money. Hope everything works out for the employees, the C&D letter seems kind of desperate aimed at a public forum like this.

[Caucasian Asian]

SOCIAL MEDIA COMMUNITY COORDINATOR

Department: Sales and Marketing
Location: Calgary office
Closing date for applications: July 22

Description
We are a world class ski and snowboard resort in Banff, Alberta, with an international reputation for turning our customers into raving fans. We need a Community Coordinator to tell our stories to the world and manage our reputation on social media. We're looking for a communicator who is a digital native, at ease with everything web.

Do you tweet and use Facebook every day, all day? Is building social community ingrained in you? Do you take pride in customer service excellence and fancy yourself an entrepreneur? Do you know the difference between a "brochure website," a "publication" and know why RSS feeds are important?

This position is based primarily at the Calgary office. We seek a highly motivated individual with experience and passion for blogging, micro-blogging, Facebook fan management and community building. This position is full time with salary and benefits, including an annual season’s pass and reciprocal agreements at other area resorts.

The successful candidate will be part of a tight-knit marketing team that works closely with external agencies as needed. The Community Coordinator will be responsible to create content, engage the public in conversations on social networks, execute promotions and contests, and be a strong positive voice for the resort.

Essential Functions
Regular daily/weekly publishing in a content marketing and community building context (text, video, photos, audio)
Monitor and react to brand reputation challenges
Build and maintain our content distribution network by way of social media channels
Minute-by-minute participation in conversations that surround our content and brand, answer comments, be a brand ambassador and mediator
Identify threats and opportunities in user-generated content surrounding our brand, report to appropriate parties
Schedule and organize multiple departments which generate content on a daily basis
Conduct keyword research including cataloging and indexing target keyword phrases
Participate in social media, as yourself and white-hat avatars, on our behalf
Manage search engine optimization activities including tagging of content, meta-tagging, landing page development, linkback and crosslink campaigns, keyword research, organic and paid search results, and pay-per-click campaigns as directed
Create and update daily, weekly and monthly reports, including success measurement
Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns
Other duties as assigned

I should apply. Anybody care to be a reference on my resume?

[Eldo]

For a ski resort, the primary purpose of social media should be to showcase the ski experience. Therefore, the social media coordinator should be based at the ski hill so they can get out easily and take pictures, produce video and more on a daily basis – not be holed up in an office in Calgary regurgitating the corporate line.

Yep, proof that Fluffball doesn't get it. He thinks the answer to his digital-age problem is another pencil pusher.


CA, I'll be your reference. That should seal the deal.

[JD May]

Is it fair comment for me to say that IMO Gregg Blanchard is trying so hard to suck up to Ski Corps that he fails to address the big question as to whether deployment of lawyers is really the best answer to social media problems or simply makes the lawyered-up look like bigger assholes?

Please explain how this is in any way "the big question" or even a question at all at this point.

[Slaag Master]

...sunshine always makes me high!

[powtario]

There are Mom jokes on here?

[tandan83]

http://www.powdermag.com/stories/re-...-locals-jaded/

And it continues.

And in case anyone missed it, read a recent Doug Firby interview here: http://www.slopefillers.com/sunshine...rby-interview/

I'm continually blown away by the asshatery that comes out of that place.

[Lonnie]

[f2f]

"Since then, Sunshine has endured a constant, unjustified, and absolutely unfair Internet and social media battering, many from sympathizers for the ex-employees."

[Art Shirk]

http://www.slopefillers.com/sunshine...rby-interview/

My favorite part of this article is where he explains that good policy is to have a pre-written explanation of a crisis (avalanche/labor dispute, etc) before it happens. Marketing and communication is much easier, it seems, when context and facts don't get in the way.

[Your mom's a snowblader]

Firby just doesn't get it... Or he really likes the money he's making and is willing to lie through his teeth for the scurfield family to protect it. Typical rich conservative asshat SLAPP tactics don't work on social media and are only serving to bring more attention to this mess.

Firby here's some advice: Shut your pie hole and this will go away eventually or alternatively you can look for a moral compass and perhaps settle the suit and issue a formal apology. Money's not going to make this go away Dougy cause you can't threaten a SLAPP suit on chairlift conversations.

[freshie247]

Firby does get it, he takes it and likes it because the money is good. So quit complaining about those aching knees & those stretch marks on your mouth ,thats part & parcel of your financial strategy.

[brutah]

I just can't believe that someone with the title of "associate director of communications" would be capable of so many grammatical errors. I guess that just shows you what kind of dumbasses are running sunshine.

[time2clmb]

He's a tool. I like the part where he goes on about emotion being involved and then brings up some 12 year old that had negative youtube comments, all those mean internet people...painting a negative picuture about the dissenters. Boofucking hoo. For saying so much, he really didn't say much.

His credibility if not destroyed before, was pretty much nuked with his stupid little blurb about having prewritten solutions to future problems that may or may not exist at a later time.

[DasBlunt]

Ha, Ha, he should have had more "education" and sooner.

from the article,
"Since I’ve taken on this position, I’ve taken a couple of university level courses in Marketing to provide some additional academic perspective."

ha,ha, douche.

[DasBlunt]

Oh, and Doug, I know you are here everyday, so here is a comment from the Powder mag article, this woman really makes you look funny.
betty writes,
"I have vaguely followed this story online. It’s got all the makings of a juicy tale: nepotism, wrongful-dimissals, an underdog and a capatalist, hurt feelings, and accusations are flying from all directions.
The writer says that Sunshine is committed to sticking to the facts rather than silly emotional reponses. But his letter also cites the example of a young boy who’s feeling were hurt because of comments on his YouTube video. Advice to the writer on effective use of rhetorical devices: pathos is a powerful tool but when you use ham-handedly it you risk losing your audience’s respect and attention. Also, don’t say you’re not going to use emotions and then weave them in willy-nilly.
Sunshine Village has not lost my business since it never had it in the first place. I prefer to tavel south for my skiing and will occationally go to Louise."

lol

[Canada1]

Just curious of status. How are they staffing and have they taken care of their employees yet?

[from afar]

Canada1
The court case plods forward. Recently an "Affidavit of Chris Chevalier", was filed in the Court of Queen's Bench. "Chevy" is the most senior of the fired four.

It provides the most facinating reading. The first nine pages are the Affidavit. The remaining pages are exhibits; one of which is the notes taken by SSV management during the actual firings. There are some emails too.

The Affidavit is at http://ramzee.net/Files/AffidavitChevalier.pdf

Many of the legal submissions are at: http://www.ramzee.net/blog/?p=8578

Some of this stuff is heavy duty reading. Good Luck

[iscariot]

Oh, and Doug, I know you are here everyday, so here is a comment from the Powder mag article, this woman really makes you look funny.

I thought this was especially good too...

Hagop

Thats a pretty weak response. They havent actually countered any of the points in the powder article. Firby open’s his letter by talking about emotional responses, and then does his best to create one by bringing up the 12 year old boy and his video.

This just about sums it up...

Chris Mueller

Sunshine Village made its bed, now they are kicking and screaming because they have to sleep in it??

Chris Mueller, shoot me a pm.

Not a trap, just an old ski coach...

[toast2266]

interesting stuff in afar's link. Chevy's affidavit is remarkably similar to the story I'd gathered on here. I'm impressed that there weren't more distortions here in interweb land.

[G]

Has anyone beat the shit out of little Taylor Scurfield yet?