Normally I don't really care what athlete rides for what company, etc. But reading the R.I.P. Freeze, I came accross a bit on confusion. Maybe it perplexes me just because I work in the advertising world...
Early in the mag, Salomon has a 2-page spread featuring Candide and his teneighty lab pro model. They probably spent a nice chink for that ad. Flip some pages, then there is a 2-page spread for the Rossignol Scratch that says "Welcome Candide" and a photo of him taped to the back of a car.
So, is he riding for Solly or Rossi? Why would Salomon spend the advertising money on him if he is with a new company? I guess they just want to get those skis sold.
Any insight?
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Thread: Meaningless Pro Skier Question
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12-22-2004, 09:32 AM #1
Livin' the Moontime
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Meaningless Pro Skier Question
"Have fun, get a flyrod, and give the worm dunkers the finger when you start double hauling." ~Lumpy
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12-22-2004, 09:50 AM #2
educator to the masses
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solly contract was up- signed with rossi for this year and next (I think).
solly behind in the game vs. rossi ahead of the game = your confusion
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