Are you serious? I think you may be the one confused about how the pro-snowboard warriors have positioned the argument. Looks at the title of this thread. It's copied from the snowboard at alta campaign. You can buy Swastika Alta stickers and shirts or joint the facebook page. Levitation project made stickers and prints of Alta-snowflake-wearing KKK Klansmen lynching a snowboarder. They used to have a youtube video that interspersed alta skiers with footage of concentration camps and genocide. I just looked for it but youtube took it down because of a copyright violation complaint.
This is how the debate has been framed for the past 5 years. And I get it. A campaign that says "If you're not with us, you're racist!" gets eyeballs on the internet and draws heated reactions from skiers in the Alta parking lot. The problem is, I think those tactics are deceitful and cheap because this issue is not analogous to Nazi genocide nor the Civil Rights Movement.
But the current lawsuit is working that same angle:The 14th Amendment is written so that laws apply equally to all people. But Alta does not discriminate against Age, Gender, Race or the other protected classes. Anyone can buy a ticket there, you just cant use your ticket if you choose to use a snowboard, or a toboggan, or a snow bike. You could go there tomorrow if you're willing to ride skis. So the question comes down to: Are snowboarders a protected class? I'm no law expert, but my gut says No, snowboarders are not a protected class.“Because of Alta’s relationship with the government, Alta’s actions must comply with the Constitution’s Equal Protection Clause,” says attorney Jonathan Schofield in the press release. “Alta’s prohibition against snowboarders excludes a particular class of individuals from use and enjoyment of public land based on irrational discrimination against snowboarders, which denies them equal protection under the law as guaranteed by the Fourteenth Amendment.”
I think Alta should allow snowboarding. I think it's probably totally legal for Alta to be ski-only. I dont think the KKK/Nazi stuff will help sway minds and hearts. I have shared my view with Alta's marketing team, but I'm not really an Alta regular nor long-time customer so I dont think I'm as influential as you think.
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