Find the dealer invoice cost. That's basically what the dealer pays for the car unless the manufacturer is offering special incentives, which reduce this. Shoot for something like $1,000 over invoice. If the car is very popular you may have to pay more than this, if the car isn't as popular you might get closer to invoice.
If you have a trade-in make sure you know how much it's worth (wholesale). Dealers commonly try to rook you on trade-ins.
www.edmunds.com is a good site for some of this info, but I'm not sure if they have Canadian prices or just U.S.
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