Just saw this and thought I should post it for those who fly a lot. 16 points gets you a free flight wherever they fly. So only 4 round trips in the next 3 months would get you a free flight to say SLC, Tahoe, or the PNW.

It's Double Credit Time at southwest.com when you use any Visa®!

Starting October 1, receive double Rapid Rewards credit at southwest.com when you purchase a Southwest Airlines ticket using any Visa card and fly by December 15, 2004. That’s four (4) credits for every roundtrip flight anywhere Southwest flies. But hurry! You’ll want to catch this offer before it flies away!

* Must be a Rapid Rewards Member to receive double credit.
* All Rapid Rewards rules and regulations apply.
* Purchase must be made on southwest.com with any Visa card and travel completed by December 15, 2004 to receive Rapid Rewards credit.
* Some changes made to the itinerary after purchase may eliminate qualification for promotional offer.
* All fares are not available on southwest.com.
* Offer not available for tickets booked on swavacations.com and swabiz.com.