Sounds like your boss assigned you some market research and you've got no ideas so you've trolled here. Welcome JONG, I'll play along.
Now for your questions:
Stagnent sport? From a revenue standpoint, meaning the real estate side of the resort developement, yea it's stagnent right now. At least less active than 5 years ago. As for the skiing, for me it's not stagnent, just metamophising to a new found passion beyond the ropes. I don't really care if the industry is stagnent, just if I get stagnent.
Cool? Cool factor is relative and it's an inacurate and lousy measuring instrument for most devout skiers.
People that find out I'm a skier? Those that don't ski just go "oh" like it's just another past-time. Those that are SKIERS rarely ask that question "Are you a skier?" or rarely need to ask that question.
Mainstream like surfing? Is surfing all that mainstream? So what, they did a movie about it with some hot girls. Water/Snow is free when you surf or ski. They both require devotion and time to master. The rewards are beyond feeling and explaination and don't always come when the masses are around. That alone makes me care less about mainstream or not.
Girls role in skiing? Either they participate or not, just like the boys. When a girl rips, it's usually more fluid, more elegant and more enjoyable to watch than the guys. They ad a certain spice to the sport, any sport actually.
"In the woods, we return to reason and faith. There I feel that nothing can befall me in life, — no disgrace, no calamity, (leaving me my eyes,) which nature cannot repair." -Emerson
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