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I'm getting tired of this constant quest for growth, growth, growth, losing sight of the product itself in the meanwhile, which in the end seems to always result in loss of sales. I understand that McDs wanted to raise prices due to the rising costs of meat and other ingredients, but by doing so, they lost massive amounts of gross revenue. Even if it means lower net profits per unit, companies HAVE to suck it up and keep prices low if they want to keep their sales up.
With hordes of research and marketing experts, it's remarkable how little some of these companies seem to understand the majority of their customers.
The vampire squids won't rest until everything is consumed.