^^^^Interesting take and likely close to the truth. If weed was legal on the Federal level, you know every tobacco company would jump into the game. How the heck are a few buddies and I going to compete against JR Reynolds? Maybe it would end up like beer. You have the Budweiser huge ass companies and then the small craft brewers that still do pretty damn good. Combine your head shop that sells craft weed with a pizza / brew pub next door and I think your killing it regardless of the big guys.