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And MTM- above I was referring to the percentage of evil/fake/untrustworthy AI-created video that will soon be infiltrating social media, not just general BS content which has been bad for some time. I mean, it has to become an existential threat to social media right? If the amount of fake and straight-up deceptive video hits a critical mass and people stop clicking on it, then they can't continue to serve ad content to the users. But there's really nothing that can be done to stop it...
It's definitely an existential threat to social media, but I don't really see a downside to that. And also to advertising in general. The only thing that going to be trustworthy is direct experience (or - maybe -words on paper), it will short circuit a lot of the "progress" in communications and media that's happened in the last 50 or more years. I'm all for that aspect of it.