Originally Posted by
Bobcat Sig
I had the pleasure of riding the lift with one of Big Sky's group sales managers two years ago. For the life of her, she could not grasp the loss-leader concept when it came to locals. In her mind, they'd rather land a family to stay and ski for a week then to have a local put in 20 - 30 days per season with all the meals and booze factored in. Now, while I didn't stay at a Holiday Inn Express last night, I'm not sure that pencils out the way she or Boyne thinks it does. I even went on to explain that with reduced lift prices for locals (a la Colorado's many options), you get me to the hill and I'll buy more food, more booze and even a night's lodging with too much booze. I'll also do this every single weekend. And this in a region where your'e competing against Bridger, Moonlight (all of which are less than hour's drive), Jackson and Targhee (about a 4 hour drive) and the lot of Utah (six or seven hours drive). Still, she couldn't grasp the concept. It's a shame, really...