The 'X' didn't even make it into the design!
They could have leaned into the bumblebee color-scheme more heavily, partnered with a few brands to offer the colorway on their most popular gear, and done some sort of custom 'Ikonic [brand]' logotype for the collab and it would have at least been an interesting project. This is just lazy cross-branding design by committee that no one in their right mind will buy.