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FOREST SERVICE STUDY REVEALS LACK OF DEMAND FOR PROPOSED BITTERROOT RESORT
MISSOULA, MT – A Forest Service study based on a review of national, regional and local trends in the ski industry, population levels, and climate data reveals a distinct lack of demand for additional skiing on the Bitterroot and Lolo National Forests. Titled “Downhill Skiing Needs Assessment for the Bitterroot and Lolo Forest Plan Revisions”, the study concludes that current and projected trends “argue against the need to increase ski area capacity to accommodate growth in potential destination visitors to ski areas on the Lolo and Bitterroot National Forests.”
The study examines four key components in determining the demand for, and viability of, downhill skiing and snowboarding on the Bitterroot and Lolo National Forests: national ski industry trends, regional ski industry trends, local ski area capacity and projected demand, and climate data. The results in all four categories reveal a lack of national and regional demand for “North America’s largest ski resort” and casts serious doubts as to the proposed development’s viability.
“This is a very important, objective study,” said Daphne Herling of Friends of Lolo Peak. “It provides yet another indication - on top of widespread concern for the local economy, wildlife, water, scientific research and public access - that the proposed development is not only completely incompatible with the management prescriptions on and around Lolo Peak, but also unviable from a demand standpoint.”
The study was conducted by Ed Ryberg, who recently retired as head of the Forest Service's winter sports programs for the Rocky Mountain region. An avid skier, Ryberg worked closely with the ski industry throughout his career and provided expertise and guidance on winter sports management to state, federal and foreign government agencies. In a recent interview (10/25/05) with Ski Magazine, he was candid about his role in promoting skiing within the agency: "We are interested in providing first-class recreational opportunities in national forests. That’s our objective."