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Cadillac is bringing back non-alphanumeric names for its vehicles, starting with the upcoming Lyriq and yet-to-be-unveiled Celestiq. By the time the brand is fully electric in 2030, names like CT6 and XT4 will have disappeared, replaced by the likes of "Vistiq" and "Lumistiq," as CarBuzz reports.
According to trademark filings, the company may use those names for upcoming vehicles, including the "IQL" moniker ahead of the Escalade's name when that truck goes electric. This is consistent with the company's plans to affix "iq" at the end of all of its new nameplates. It's worth noting that, when this actually takes place, it will be pronounced "ick," not "ique." Lyriq is reportedly pronounced "Lyric" and Celestiq "Celestic."
‘Ick’ indeed