Well, they’re literally well over a billion dollars in the red, so…
But if you want to put aside the money they paid to bring players over, well in that case they are… still not even close to profitable. You need real TV money and big time sponsors to cover those purses. I’m starting to think the PGA’s new strategy is to simply wait them out and see how much money the Saudis want to burn on this thing. I don’t know any serious golf fans who like the LIV format.
It’s been over a year now since the “merger” and negotiations started.