Originally Posted by
doebedoe
They didn't "run a sale". A discount code for college kids got leaked out to the general public. A lot of non-college people used it. Some of Ikon/Alterras reps have already said they will require verification to pick up the pass (valid college ID, current enrollment etc). People are banking on that not happening.
Imagine being an Ikon pass holder, and you found out a bunch of people just got it for 1/2 price after you bought their advertised "lowest price". You're out several hundred dollars because of your loyalty to buy early? Good way to burn people.