Originally Posted by
dbp
I like their contests. The photos aren't always at the level of the contests on dedicated photo sites, but they are usually very creative and fun. How they do things is a bit different than what has been mentioned here so far. Themes are announced well in advance. Then on a predetermined date everyone posts their photos and people vote. I kind of like that format, but I also like the post your photos throughout the 2 weeks idea. It could create a "one-up" atmosphere, but it would suck if some people thought "I can't compete with that, I'm not posting anything". Also, posting everything on one day helps create that surprise "wow, I wish I had thought of that" aspect. It is also kind of exciting to have everything unveiled at once. My bit of advice: don't get too specific with themes. The vagueness will foster more creative interpretations.