why not $100(valet parking incuded of course)
ASPEN, Colo. - The contest between Vail and Aspen ski areas over which is the highest has nothing to do with mountain elevatio
It's all about the price of a lift ticket.
The Aspen Skiing Co. hiked its single-day lift ticket price to $82 last week, making it — for a while — the highest priced ticket among United State's ski resorts. Vail countered, jumping its price from $77 a day to $85, according to the Aspen Daily Times.
Until recently, it's been the other way around. Aspen was tops in ticket prices. But this year, Aspen officials say they're done, they have no more price increases planned. And Vail's reservation center says the top-tier holiday ticket price won't go above the $85 dollar mark.
But there's more at work than just profit and loss built into the price of a ticket, analysts say. There's also prestige and marketing.
Marketing professor Meg Campbell at the University of Colorado's Leeds School of Business said many times consumers assume price equates to quality. Campbell says by labeling themselves the highest priced ski resorts, Aspen and Vail also imply they are the best ski areas.
_
