$81 for a single day.... that's 1/4 of what I pay for a season pass that includes 10 days at Vail. Thank god for the suckers that buy these tickets... helps keep the pass price down.
DENVER (AP) - Be prepared to dig a bit deeper into the pocketbook if you plan to buy a single-day lift ticket at Vail, Breckenridge or Keystone.
Vail Resorts today announced higher single-day lift ticket prices for the three Colorado resorts, plus Heavenly in California and Nevada.
The price at Vail and Beaver Creek will be $81, four dollars higher than last season. The single-day price is $75 at Breckenridge and Keystone, also up four dollars.
The price at Heavenly will increase five dollars to $73 a piece, an increase of 7.4 percent.
The price hikes will take effect later this month.
Vail Resorts Chief Executive Officer Adam Aron says officials are optimistic about the season ahead, since both reservations and season pass sales are up.
Vail Resorts owns and operates Vail, Beaver Creek, Keystone and Breckenridge ski areas in Colorado, Heavenly in Nevada and California, and Grand Teton Lodge Company in Jackson, Wyoming.
It is the second largest ski operator in North America behind Intrawest Corporation.
Vail Resorts also holds a majority interest in Denver-based Rock Resorts International, which owns eleven luxury hotels in Colorado, New Mexico, Wyoming, California, Florida, Vermont and Washington state.