4FRNT partners with Option
This is pretty big for 4FRNT since Option makes really nice handmade boards. Quality and finish on next years skis should be pretty dope and hopefully Option will float 4FRNT some ideas for graphics. Next year's VNT--190ish, fat pow board with low-pro tail twin--is looking like it might be a hit.
Vancouver, BC (Ski Press)-U.S.-based 4FRNT Skis has reached an agreement with Option-NFA Inc. to have all of its freeride skis manufactured in Option’s Vancouver factory.
“We are obviously very excited about the relationship with Option,” said 4FRNT co-founder and team rider Matt Sterbenz. “Option has represented an unparalleled level of quality in snowboarding for over a decade and now we’re bringing that quality to skiers worldwide through the 4FRNT brand.”
The partnership will launch with the production of 4FRNT’s 2005/06 line of skis. The design of 4FRNT’s products will remain in the U.S. and the two companies plan on working closely together to develop, produce and distribute 4FRNT products. 4FRNT co-founder Joe Stumpf says the two companies are a great fit.
“We knew from our first discussion with Option that they were the right partner,” says Stumpf. “We see eye-to-eye on virtually every aspect of this business and the future of our sport.”
“Everyone at Option is ecstatic to have this opportunity to build skis for 4FRNT,” said Option CEO Geoff Power. “4FRNT and Option share a commitment to quality and performance, so it’s a natural fit. Plus, it’s terrific that a snowboard company is making skis for such a progressive freeski company. It’s a reversal of roles in a market dominated by ski companies making snowboards.”
Lake-Tahoe-based 4FRNT Skis team of rider/owners includes Matt Sterbenz, Steele Spence, Vincent Dorion and Niklas Karlström.
