Strange McDonald's Internet Add (NSR)

Looking aroung the ESPN web-site this morning when I notice a small McDonald's ad in the corner. Shows a double cheeseburger. Narrative pops up.

"Double Cheesburger?....I'd hit it.....I'm a dollar menu guy."

I wonder if the ad company has any idea what "I'd hit it" means. Was almost expecting a "two times."

Viral Marketing 101

Was it the kid from American Pie?

Quote:

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Originally Posted by shmerham

Was it the kid from American Pie?

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Forget him, was it AKPM?

I'd hit it... http://www.playboy.com/features/features/mcgirls/