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So how can a rapper ensure that their hand gestures will excite today’s youth? Like any other big business, rap in enlisting the help of high-priced consultants. One such consultant, Lisa Jewell, is currently on the payroll at four different record companies. Jewell began her career in software sales, but moved to hand gesture consulting after discovering her talent. “I was in my boss’s office, and I had just closed a big deal”, recalls Jewell. “He (Jewell’s boss) was sitting behind his desk, and I said ‘Boss, we got the Harley account!’ He looked up from his computer screen and smiled at me, offered me some kind of automatic congratulation, then looked back down. So, I said it again; ‘Boss, we got the Harley account!’, only this time I had crossed my arms over my chest and spread all ten of my fingers as wide as I could. He looked up at me, and this time, when he saw my (hand) gesture, he jumped out of his chair, came around his desk and gave me a hug. He was ecstatic, and offered me a raise on the spot. That’s when I knew that a good hand gesture can make all the difference in the world.” Jewell smiles as she recalls the story from her expansive downtown office.