SSU insolvency and the bike industry generally

[joetron]

SSU insolvency and the bike industry generally

Buyer is PV3 Enterprises LLC, a private investor group with a principal described as “an experienced entrepreneur and cycling enthusiast” with experience as a holding group for healthcare providers. The other PV3 principal is a lawyer from Mountain Green.
lol.
Welcome to the Thunderdome gentlemen. These ain’t healthcare margins. Healthcare finance vampire about to learn some things about this fucked up industry.
Odds on Enve lifetime warranty going away in 2025?

https://www.bicycleretailer.com/industry-news/2024/04/30/amer-sports-sells-enve-composites-utah-group

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[Marshal Olson]

what could possibly go wrong?

at least this has only been tried once or twice before, all with great successes!

[/sarcasm]

[skaredshtles]

<snip>
Odds on Enve lifetime warranty going away in 2025?

I'd bet it doesn't even take that long...

[MarsB]

At least PV3 is local and not some mega-conglomerate. My LBS had been slowly phasing out ENVE stuff recently as they were becoming 'more difficult to deal with' (not sure of the details).

[TBS]

^^^My LBS sez they are slow shipping and every third wheel is defective out of the box.

[EWG]

I wonder what 2010 TGR would have to say about 2024 TGR defending Rapha?

Actually, I don’t wonder. I have a pretty good idea.

[hick]

I wonder what 2010 TGR would have to say about 2024 TGR defending Rapha?

Actually, I don’t wonder. I have a pretty good idea.

Ha!! Everyone got old and had to get real jobs to afford all the sweet Rapha kits.


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[wendigo]

i didn't know rapha existed until this thread ¯\_(?)_/¯

[jamal]

The last set of enves I saw the parting lines in the rim bed were so big they wouldn't seal and I had to spend a good part of a morning sanding them down and then re-taping them.

Enve's reply was something like "oh yeah sorry that's a qc miss for sure. You could have the customer warranty it but they'll be fine if you just clean that up yourself."

I touch a lot of wheels and have never seen anything like that.

[zion zig zag]

There was a husband and wife team that worked at Enve back when they built the new facility in Ogden. They left shortly after that and it kind of seemed downhill since then. I think they went to work somewhere in CO.

There was a 4-5 year period where it seemed like every bike you saw on the trails around Ogden had Enve wheels, but I rarely see them anymore.

[Benneke10]

I'd much rather have my wheels built by engineers in Taiwan or China than high school students from Ogden. I know they have young teenagers working in manufacturing. Great job for a kid but if I'm spending that kind of money I'd want better QC. Interestingly they started sponsoring the best road team in the world last year (UAE) and they seem to be having success there

[toast2266]

I'd much rather have my wheels built by engineers in Taiwan or China than high school students from Ogden. I know they have young teenagers working in manufacturing. Great job for a kid but if I'm spending that kind of money I'd want better QC. Interestingly they started sponsoring the best road team in the world last year (UAE) and they seem to be having success there

It's a safe bet that it's high school students in Taiwan and China too. Maybe some middle and elementary school kids in the mix as well.

[MCS5280]

The "flat" mount interfaces on recent Enve forks that I've worked with have been rough

[Meconium]

The "Trail", "Fat Bike", "Enduro", "Down Country" and "Gravel Bike" did not off XC. Strangely XC is just MTB in my mind. I'm guessing NICA is beneficial and cable router engineers/industrial designers are just marketing bitches. Electric shifting is dumb.

[El Chupacabra]

Add Peloton to the list of companies that may well go under soon.